Private Listings: The Principles of Supply and Demand

SELLER QUESTION

Why not make my home a private listing?

YOU CAN SAY

There are some rare instances when listing privately for a period of timemight genuinely be in a seller’s best interest. Often, it’s because the seller is a public figure or they have unique circumstances or sensitivities where discretion is preferred. And while we do offer private listings, from what you have said so far, it does not seem that marketing your home privately would be beneficial to you.

Consider the simple principles of supply and demand—broad distribution of a listing maximizes visibility around a home and, in turn, the ability to generate your best offers. Even if you were to receive an offer on a private listing, you shouldn’t assume that you can’t receive a similar – and perhaps higher – offer from the open market.

Educate your sellers on the simple principles of supply and demand and how broad distribution will benefit them in the sale of their home.

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